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iReality Brings Next Generation Sports Data to Market


Earlier in 2020, the data synchronisation experts at iReality proudly presented Bro Park as the company’s first “Smart Racetrack”. The Smart Racetrack concept combines all aspects of iReality’s expertise to deliver an unmatched race experience. The installation at Bro Park relies on the synchronisation of over one hundred LiDAR and camera sensors, and includes iReality’s cloud-based software for processing input data, tools for delivering enhanced output data & intelligence, and live and instant video replay capabilities.

The core of iReality’s Smart Racetrack strategy is the leveraging of high-range 360-degree field of view sensors, capable of delivering data point clouds in real-time. With track-side sensors synchronously following the runners, the Smart Racetrack can instantaneously and in real-time update the race data and racegoer information. Bro Park Racetrack is quite possibly Europe's largest installation of synchronized M8 LiDAR sensors, and it is evidence that the future of sports entertainment is just around the corner.

The patented StarController platform has now been further upgraded with new modules to allow iReality to meet the needs of a wider market. The latest deployment of StarController includes a built-in iteration process called E3. This E3 process allows StarController's 'Edge' module, which contains proprietary algorithms running on-site to capture data, to evolve and improve over time. The key to this process is the ‘Explorer’ module, which leverages machine learning to enhance the quality of captured online and offline data. This enhanced data is stored in the ‘Enhancer’ module, and is then fed back into Edge and Explorer for further iteration and improvements.

All this makes possible the creation of next generation, highly interactive, big-data powered applications for all sectors that rely on the reliable sensing and tracking of motion. iReality’s software provides a wealth of real-time race data previously unavailable in live sports (including real-time speed- & time-data) and delivers these insights for audiences via both television broadcasts and internet-streaming. StarController also provides enhanced graphics in the digital video with live analysis features, and new data for creating innovative applications for web and smartphones.

Katalysen is a long-term Venture Partner of iReality, and we are very proud of the iReality team which is now kick-starting a go-to-market process which will bring five years of R&D to the market. To learn more, head over to iReality’s new website at

Katalysen partner - iReality

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